Employee Engagement is NOT like a Game of Chess!
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Employee Engagement is NOT like a Game of Chess!
If employee engagement was like a game chess, then you would only have 2 sides – an engaged side and a disengaged side.
But BPA’s analysis of the engagement of 500,000+ employees over the past 10 years shows that there is a 3rd very substantial group of employees in the middle.
It breaks down like this:
50% of employees report a culture that creates Engagement.
13% of employees report a culture that creates Disengagement.
But
37% of employees report a culture that doesn’t really do either of these.
This 37% are the Swinging Voters – yes, the same ones that politicians know will win or lose an election for them.
Effective engagement strategies don’t need to target the 13% on the disengaged side, they only need to target the 37% who are not yet convinced one way or the other.
When engagement strategies work on this 37% group, we also see sizeable change amongst the 13% on the disengaged side turning them into Swinging Voters.
